DSA Case Study
DVD Ultra | Mexico City

Well-established Mexican DVD facility enters Blu-ray market using NetBlender’s DoStudio.  Cost, ease-of-use and support factor into selection of NetBlender over competing professional solutions.

What does DVD Ultra Do?

DVD Ultra is a Mexico City-based company that began DVD authoring in mid 2000. Prior to this, the studio provided sound recording and post production services for 10 years.  As a group, DVD Ultra’s team of professional, University-educated Electronics Engineers, Acoustics Engineers and  Graphic Designers have been working together for nearly 20 years serving the Mexican film, TV and advertising community.

To date, DVD Ultra has completed approximately 5,500 DVD authoring jobs, all of them mass-replicated from DLT master tapes in several parts of the world.  The studio has also completed 5 post-production projects for commercial, long duration Mexican feature films, 250 cultural TV shows and a long list of TV and Radio spots. In addition, DVD Ultra provides acoustic design services, working for several of the best regarded musicians and communication companies in Mexico City.

Among DVD Ultra’s frequent clients are:

• Warner Home Video Mexico
• Televisa
• TV Azteca
• Tycoon Entertainment Group Mexico (Hit Entertainment, CSI Franchise, BBC Video, and several other children, educational and cultural productions from around the world)
• Distrimax (Lion Gates, New Line Cinema, Dimension Films, and several local producers)
• Cine, Video y TV (Criterion, First Look, several European and Asian independent producers, children entertainment)
• Grupo Planeta D’Agostini (European editorial and cultural group)
• Nueva Era Films (Fine French, Russian and Asian Films)
• Paramount Mexico

Several Advertising Agencies and Film production and post production companies

Why did you select NetBlender?

“We decided to enter the Blu-ray authoring market at the request of several of our customers who were dissatisfied with the limited, expensive and unreliable BD authoring services available in Mexico” said DVDUltra’s Rafael Molina. “We researched brands, prices, time of ROI, features and speed of use.  In the end, we concluded that the best solution for us was NetBlender’s DoStudio Authoring Edition (DSA).”

The availability of a full-functioning DSA trial that the studio could download and test in their own environment was important to their ultimate selection of DoStudio.  Molina explains “As this was our first step into Blu-ray, it was important for us to understand how different Blu-ray authoring would be.  Once we tested DSA, we were very pleasantly surprised to discover that it is a user-friendly and easy-to-understand, but powerful, application, with a clean and simple GUI. And it also fit very well within our budget.”

How has NetBlender helped your business?

“A big advantage of the software, and something that made it much easier for us to make the investment, is the support and personalized attention we received.  Even when demoing the product, we received kind and fast response from the sales and technical support personnel,” remarks Molina. This level of support and commitment to their success with Blu-ray assured Molina that, once he was a customer, he would receive great support.

Thanks to DVD Ultra’s decision to go with DSA, they have secured commitments from clients to author at least 15 BD titles by the end of 2009, and that’s before even publicly promoting their new BD Authoring capabilities!  As client interest in Blu-ray ramps up, DVD Ultra is considering buying another license of DSA to cover the demand with ease.

What results have you seen using DoStudio?

The first 5 titles DVD Ultra authored with DSA (three BD-25 and two BD-50) were replicated in large quantities and are available on the market now. These titles are Traidor (Traitor) BD-50, Peligro en Bangkok (Bangkok Dangerous) BD-50, El Nuevo Novio de mi Mamá (My Mom’s New Boyfriend) BD-25, El Mundo Mágico de Magorium (Mr. Magorium’s Wonder Emporium) BD-25, and La Leyenda de Excalibur (The Last Legend) BD-25.  Several more are in the works currently and Rafael and the team are enjoying some of the new features in DoStudio version 1.8, such as importing chapter markers from Final Cut Pro.