DSA Case Study:
Promo Scape | Melbourne, Australia

Top notch support and ease-of-use mean the world to leading Australian video producer

What does Promo Scape do?
Building on his 20-year career as editor, producer and broadcaster in Australia and the UK, Tony Laughton founded Promo Scape in 2003, initially providing promotional DVDs and trailers.  As their reputation for quality and quick turnarounds grew, so too did Promo Scape’s business, bringing them into full on DVD and now Blu-ray production for Australian studios.

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Blu-ray menu and authoring by Promo Scape using DoStudio

How do you use NetBlender?
Their work with NetBlender goes back to the days of HD DVD.  Tony appreciated NetBlender’s approach to that format and the fact that their solution had a shallow learning curve and made the task of making HD DVDs easy.  When Blu-ray emerged as the last format standing, Tony was glad NetBlender quickly revectored to support BD, and was even happier when he saw that they brought the same focus on workflow and ease of use to the new format.

Although there is significant interest in Blu-ray in Australia now, few producers are funding projects due to the high royalties and fees.  Tony expects this will change over the next six months and there will be increasing local demand for titles to be made available in the format.

How has NetBlender helped your business?
This year, Promo Scape received HD files of the Australian Football League Grand Final, and created a BD for the league.  According to Tony “no one is really doing sport in BD, and it just looks fantastic.  People who get HD satellite are seeing about one half the bit rate of BD.  With BD, you can see the grass on the field and the hair on the players’ heads and the expression on spectators’ faces.  Once people start to watch sport in Blu-ray, there will be no turning back.”

Tony has high praise for DoStudio’s well thought out workflow and low cost.  Because of these two features, he’s able to turn projects around much faster than he could using other tools and for much less money, which he figures is key to Blu-ray gaining traction in Australia.

“NetBlender’s support is top notch,” says Tony.  “The forums are fantastic and if I ever have an issue, I get a reply usually in minutes and at most within an hour.  If it’s something that needs fixing, they’ll tell me I’ll have the fix the next day, and without exception, I do.  There is great peace of mind knowing their support team will be there when I need them”

What results have you seen using NetBlender DSA?
DoStudio’s great workflow and ease-of-use allows Promo Scape to deliver unprecedented turnaround time to their clients.  If a client wants to take a sample BD with them after a visit to Promo Scape’s office, with five clicks in DoStudio and in five minutes, they walk out with a BD.  This sort of quick response time is critical, Tony figures, to stimulating demand since, once people see their favorite content in BD, they won’t want to go back to SD or even lesser HD formats.

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