Media Contact:
John Harrington (703-567-6309,
jharrington@netblender.com@netblender.com)

FOR IMMEDIATE RELEASE:
September 15, 2006

NetBlender Introduces First Multi-Format Solution for High Definition DVD Interactive Layers

DVD One™ empowers High Definition DVD producers to author once and play back on every DVD player, regardless of format

Alexandria, VA – As the giants of the home entertainment industry continue to wage battles in the DVD format war, a boutique company of industry experts is launching a solution to ease DVD producers’ HD DVD and Blu-ray woes.

DVD One™ from NetBlender is a first-of-kind solution for creating interactive layers for HD DVD, Blu-ray, and DVDs. DVD One allows DVD developers to produce highly interactive applications for all three DVD formats from a single authoring environment. It is the first open solution to integrate with DVD On-Demand and DVD-based gaming applications.

“Not only has the DVD format war caused consumer confusion, it has created a nightmare for the companies who are charged with producing the next generation discs,” said John Harrington, NetBlender CEO. “We are providing tools, consulting, and access to a shared body of experience to help producers move successfully to the new formats, regardless of the size of the production team.”

Unlike standard DVDs, interactivity in next generation DVDs involves a serious software development process. DVD One™ offers standardization for that development process and a suite of tools that ensures compatibility with every DVD drive.

“We have been producing software layers for DVDs since the introduction of the format in 1997,” said Harrington, “and we foresee a major compatibility crisis looming due to the complexity of the next generation software specs. DVD One offers a standardized spec that allows authors to focus on the creative design, rather than learning X-path or Java.”

NetBlender is launching the DVD One Community Network on September 29, which will be hosted at www.dvd1one.net. Members will have access to a shared library of resources and an online community to discuss authoring issues, creative ideas and more.

“This is the first community site dedicated to the authoring of next generation DVDs,” said Denny Breitenfeld, NetBlender CTO. “We hope to provide cost effective, efficient solutions for all types of DVD producers.”

The DVD One Starter Kit is currently available by invitation. Interested developers can find information about the developer program at www.netblender.com.

Features of DVD One include: adding picture-in-picture of streaming video over the primary DVD video stream for live commentary, creating translucent pop-up menus that can be navigated without interruption of video playback, adding web connectivity to DVD, HD DVD, and Blu-ray titles, and more. And DVD One can apply the same interactive features to standard DVDs through NetBlender’s Blended DVD solution.

DVD One currently supports output for iHD and DVD-ROM, using NetBlender’s Blended DVD solution. BD-J support will be released in Q4 2006.

For information, please contact John Harrington at 703-567-6309 or jharrington@netblender.com.

ABOUT NETBLENDER:

NetBlender (www.netblender.com) was founded by a team of veteran producers of interactive media. The company creates platforms for the seamless blending of static and real time content in which each device performs its optimal role, resulting in the most enriching viewer experience. NetBlender strives to provide technical and practical leadership in the emerging new media universe.

The company’s flagship software, netBlender™, provides the seamless “blending” of DVDs and real-time Internet media. netBlender™ provides studios and distributors with an opportunity to generate multiple revenue streams from DVD products and it provides advertisers with a new avenue into the home and thus a new vehicle for maintaining an ongoing relationship with viewers. No special software installation is required for the home viewer’s PC, Media Center or Xbox 360 and, importantly, netBlender™ can be applied to DVDs that are already in the consumers’ libraries – the software does not have to be published on the disc

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